After every keynote, people ask me the same question.
“How did you turn what happened to you into something like this?”
This call is my answer.
A free 30-minute Direction Call for anyone who has been through something significant — and is ready to figure out what to build from it.
You’ve been sitting on something.
A story you know could help someone.
An experience that changed you so completely you can’t imagine not doing something with it.
A gap you can see that nobody else is filling.
You want to start a speaking career. Launch a coaching practice. Start a nonprofit in honour of someone you lost. Build a workplace resource that should already exist. Create an advocacy campaign. Write the book. Record the podcast. Make the thing.
But every time you sit down to actually begin, you end up right back where you started.
Researching. Overthinking. Second-guessing.
Wondering if your story is enough.
Wondering if you’re qualified.
Wondering if anyone would care.
The Direction Call is 30 minutes to change all of that.
Not a vague ‘let’s connect’ chat. Not a sales call. A working session — with a real outcome, every time.
Here’s exactly what happens in 30 minutes.
You talk. I listen. I ask questions that cut through the noise — including the things you might not have been able to see because you’re too close to it.
By the end you’ll have four things you didn’t have when we started:
The real reason you haven’t started yet — named.
Not the reason you tell yourself. The actual one. Whether that’s fear of judgment, imposter syndrome, perfectionism, or the quiet voice that says ‘who are you to do this?’ — we find it and name it.
Because a fear you can’t name runs your decisions invisibly. A fear you can name? You can work with. That shift alone is worth the 30 minutes.
Clarity on what you actually want to build.
A speaking career. A coaching practice. A nonprofit. An advocacy campaign. A workplace resource. A book, a podcast, a support group, a creative project — or something you haven’t fully named yet.
By the end of the call you’ll know what it is. Not the whole plan — just the shape of it. And sometimes just naming it out loud for the first time is the thing that makes it real.
The one thing that changes everything.
Most people don’t have ten problems. They have one problem wearing ten different disguises. In 30 minutes we find yours — the specific block that’s been keeping you circling instead of moving.
Once you can see it clearly, everything else gets simpler. The overwhelm lifts. The next step becomes obvious.
One specific next step to take before the week is out.
Not a vague direction. Not ‘think about it more.’ One action — concrete, doable, sized for the week you’re actually in. Something that moves the idea from inside your head into the world.
What you leave with - regardless of what comes next
Clarity on what you want to build and who it’s for
The specific fear or block that’s been keeping you stuck — named
One concrete next step to take before the week is out
A real sense of what’s possible — and that you’re not alone in building it
This is yours whether you ever work with Kate beyond the call or not.
This call is for you if:
Sometimes what you build is a business. Sometimes it’s a foundation. Sometimes it’s a resource within your existing workplace, a support group that didn’t exist before you, or an advocacy campaign you launch because you couldn’t find anyone else doing it.
One person who heard Kate speak started a nonprofit in honour of a friend she lost — to help women struggling financially take better care of themselves. She wasn’t sure it was ‘enough.’ A year later she came running across a conference room to say it was real, it was running, and it had changed her life. Another called the hospital where her uncle died and turned a medical mistake into a prevention campaign. Another built a mentoring programme inside her corporate team without leaving her job.
The form doesn’t matter. What matters is that you stop waiting for someone else to create what only your experience qualifies you to build.
You’ve been through something significant — loss, illness, divorce, or an experience that divided your life into before and after
You’ve been sitting on an idea for months — or longer — and keep finding reasons not to start
You’re done letting the idea live only in your head
You want to build something meaningful from your experience — a speaking career, coaching practice, nonprofit, advocacy campaign, workplace resource, creative project, or something you haven’t named yet
I know this because I’ve lived it.
I get asked after almost every keynote: ‘How did you get started? How did you turn what happened to you into something like this?’
I never tire of those questions. Because they tell me the talk didn’t just inspire someone — it activated something. A possibility they hadn’t let themselves consider before.
I built my entire career from the two worst things that have ever happened to me. I lost my sister Nicole at 24 — killed by a reckless driver in Thailand. And years later, I lost my mum Julie the same way, steps from downtown Sheridan, Wyoming.
I didn’t find the positive in either of those things. There wasn’t one.
What I did instead was ask a different question:
What good can I create from this?”
That question led to the Nicole & Julie Fitzsimons Foundation. To reaching 200,000+ students. To standing beside Australia’s Foreign Minister to launch national campaigns that are still saving lives. To testifying before Wyoming’s Joint Judiciary Committee for law change. To four books. To keynotes around the world. To a platform of 300,000+ people.
I didn’t exploit my pain. I honoured it. And every person I work with is doing the same thing.
Your detour is your direction. Let’s figure out yours.
What happens when people stop sitting on it.
“I went from stuck and questioning my worth to landing my first coaching client — with a company name, a toolkit, and an actual plan to keep moving forward. Working with Kate gave me more than motivation — it gave me actual tools. I have faith in myself now. Everything feels possible.”
— Karen
“The results of coaching with Kate have blown my mind. I have taken massive action towards creating a successful business that I love and the job of my dreams. I am ticking off things I’ve always wanted to do but never had the determination to follow through with.”
— Stacey
“Coaching with Kate has honestly been such a game changer. The growth I’ve experienced has been in leaps and bounds — not only in my internal thought processes but also in how I show up to the world. I have no regrets in signing up.”
— Jaime W.
A few things you might be wondering.
Yes. Completely. No credit card, no obligation. The Direction Call has genuine standalone value — you’ll leave with something real regardless of what you decide after.
Is this actually free?
No. If at the end of the call you want to know more about working together, I’ll share how I can help. But only if you ask. There’s no pitch waiting. No awkward close. Just a real conversation with a real outcome.
Is it a sales call?
I don’t know what I want to build yet. Is that okay?
That’s exactly why the call exists. You don’t need a plan before you come. You just need to show up honestly. We figure out the shape of it together.
My story isn’t dramatic enough. Will this still work for me?
The people who build the most meaningful things from their experience are rarely the ones with the biggest headlines. They’re the ones with a clear sense of a need that isn’t being met. If you’ve been through something that changed you — that’s enough.
What if I want to keep working with Kate after the call?
If the call feels like the start of something and you want to know more about working together — Kate will share how she can help. That conversation happens on the call, not before it.
Not Ready For A Call Just Yet?
If you want too start getting clear before we talk -
the From Story to Platform workbook is where to begin.
It’s a 60-90 minute digital workbook that takes you from fuzzy to clear on what you want to build, who it’s for, and what your first step is.
Launch Price $17. Instant Download
Three steps. Starting today.
Some people leave the Direction Call with their next step and go and do it. The call did its job. That’s the whole point.
Others want to keep building with support. Accountability. Someone in their corner who’s been exactly where they are — and who knows the specific traps, shortcuts, and mindset shifts that make the difference between almost-starting and actually building something real.
For those people, Kate offers an 8-week 1:1 coaching program. It’s not right for everyone. She’ll tell you honestly on the Direction Call whether she thinks it’s the right fit for where you are right now.
Book your free Direction Call.
Choose a time that works for you. No preparation needed. Just show up honestly.
We spend 30 minutes getting clear.
Choose a time that works for you. No preparation needed. Just show up honestly.
You take the next step.
Choose a time that works for you. No preparation needed. Just show up honestly.
For people who want to keep going.
Some people leave the Direction Call with their next step and go and do it. The call did its job. That’s the whole point.
Others want to keep building with support. Accountability. Someone in their corner who’s been exactly where they are — and who knows the specific traps, shortcuts, and mindset shifts that make the difference between almost-starting and actually building something real.
For those people, Kate offers an 8-week 1:1 coaching program. It’s not right for everyone. She’ll tell you honestly on the Direction Call whether she thinks it’s the right fit for where you are right now.
8 WEEKS OF 1:1 COACHING — WHAT WE ACTUALLY DO
8 private 45-minute Zoom sessions — one per week
Not check-ins. Working sessions. Each one moves something forward. We get clear, solve the specific problem that’s come up that week, and you leave knowing exactly what you’re doing next.
Daily text check-ins
Because the hardest moments don’t happen on Zoom. They happen at 10pm when imposter syndrome shows up, or on a Tuesday when you’ve talked yourself out of sending the email. I’m there for those moments — not just the weekly call.
When something comes up and you need a perspective shift fast — a decision, a block, a moment of ‘I don’t think I can do this’ — send me a voice memo. I’ll send one back. You don’t have to wait until next week to get unstuck.
Voice memo access between sessions
The mindset work alongside the action steps
Building something from a personal experience comes with a specific kind of mind drama — fear of being judged for sharing it, uncertainty about whether anyone will care, the voice that says who are you to do this? We work through that in real time, not around it.
Someone who has built exactly what you’re trying to build
Not a business strategist. Not someone who’s read about resilience. Someone who turned two of the worst things that ever happened to her into a speaking career, four books, a foundation, and a platform of 300,000+ people. I know the path because I’ve walked it.
In 8 weeks you go from sitting on an idea to having taken real, visible action on it — with the clarity, the accountability, and the belief to keep going after we’re done.
The idea’s been
sitting long enough.
30 minutes. Let’s figure out what you’re building.
The speaking career | The book | The non-profit | The thing that won’t leave you alone.
You don’t need to have it all figured out.
You just need to start figuring it out.